Meet Tertia: Trustly’s Head of FinServ Sees Lands of Opportunity

The Trustly team is growing rapidly, especially in London, where we just moved into a bigger office. Tertia Allan is one of our newest additions, who has joined Trustly to help identify new opportunities within the Financial Services sector. We caught up with her to learn a little more about her grand plans for Trustly and the challenges she anticipates along the way.

Hi Tertia, nice to meet you! Can you tell us a little about yourself? What did you do before joining Trustly?
I grew up in Tuscany, Italy and still have family and friends there. I visit regularly because Italy (and Italian food!) still holds a special place in my heart. I come from a large, fairly international, family with brothers and sisters living in California, New York, London and Italy. My three daughters seem to be continuing in this globe-trotting vein, so it’s just me and my lovely springer spaniel, Poppy, left on the south coast of the UK. But I do have a great choice of destinations when it comes to holidays!

Professionally, I started my career in advertising sales at The Sunday Times newspaper, and continued in marketing and sales roles for IBM, Lloyds Bank and British Airways. I spent ten years with American Express, then did a short spell at Avios and lastly at First Data, a global payment processing company.

Somewhere in the middle, I trained as a school teacher and spent some happy times teaching in Sussex, running a boys’ house and living in an English boarding school whilst also working at an exam board, producing GCSE exam papers.

So my career path has not been linear or smooth; it has taken some interesting bumps and turns. I guess the theme running through it is the focus on people and relationships and, ultimately, on getting things done.

Wow, sounds like you’ve seen and done it all! So what attracted you to Trustly?
I was attracted immediately by the scale and quality of the opportunity at Trustly. Coming from large (and slightly stuffy!) American corporate companies, it’s refreshing to be able to be agile in addressing an opportunity so directly. Secondly, the people! I’ve been so impressed with the level of professionalism, commitment and drive that runs through Trustly, and the openness to learn, share and grow. And lastly, the internationalism. So many nationalities and languages are represented at Trustly. It’s this blend of experience and cultures that make for such an interesting workplace.

As Head of Financial Services, what do you do?
As part of the FinServ Sales team at Trustly, I’m tasked with identifying and developing opportunities with all types of organizations under the broad umbrella of financial services. This vertical encompasses companies offering loans, asset management, stocks and share dealing services, insurance, crowdfunding, debt collection, savings, cards, FX, government and charities and many more. As the product is now developing beyond the established market of the Nordics, it is an exciting time to be able to take the proposition forwards to the UK, Germany and other European markets. It’s fantastic to be part of such a knowledgeable and experienced team, openly sharing challenges and advice and all pulling together.

What are the biggest challenges you foresee in your role?
With such a diverse range of companies in our vertical, we are building a strategy to help us prioritize the opportunities with the most potential. It will be important to keep focused on this strategy, whilst at the same time keeping our eyes open for new developments in the fast-changing landscape.

Building a brand in the UK will be an exciting challenge too. I have almost always worked for well-known companies, so I was a little wary of the reaction of prospects to an approach from a company they may not know. However, the strength of the product and the clear need for an instant payment solution means that companies are very happy to open their doors for discussion.

That’s great to hear! Now one last question: For those visiting or new to London, what’s your best insider tip?
Cocktails at the top of The Shard, the National Gallery, the Tate, the British Museum — all those things are great, but it’s the pubs on the Thames that make London special for me. I love to walk along the river from Kingston, ideally stopping in at Petersham Nurseries for coffee and ending up dangling feet in the river at The Slug and Lettuce in Richmond.

Or, even better, get an early train out of London and head to the south coast to walk the Seven Sisters, the rolling chalk cliffs of the South Downs by the sea. Stop halfway at The Tiger Inn for a spot of lunch before ending with a drink at The Pilot. Then stroll along the seafront for an ice cream on the pier in Eastbourne. A heavenly Sunday, in my opinion!

Heavenly indeed! Thanks for chatting. See you around the office!

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