Trustly expands into 21 new European markets

13 Oct - 2015

Trustly expands into 21 new European markets

Trustly, the Swedish FinTech company providing fast, simple and safe online payment solutions, is pleased to announce that it has expanded into 21 new markets, boosting its foothold to 29 geographies. This development provides its merchants with the best coverage for online payments. European consumers are now able to use Trustly to shop online and across borders instantaneously from their bank accounts.

Having successfully processed transactions for partner merchants during 2015 in 21 new European countries, Trustly is now increasing its capabilities in these markets in line with merchant demand. The company’s geographical coverage now comprises the following countries:

Trustly country coverage October 2015

Austria Germany Norway
Belgium Greece Poland
Bulgaria Hungary Portugal
Croatia Ireland Romania
Czech Republic Italy Slovakia
Cyprus Latvia Slovenia
Denmark Lithuania Spain
Estonia Luxembourg Sweden
Finland Malta United Kingdom
France Netherlands

Global merchants seek innovative payments solutions that can meet customer satisfaction and growth ambitions. Through Trustly, these merchants can sign an agreement to benefit from one technical integration across all markets and banks.

Carl Wilsson, CEO and co-founder, said: “being able to offer consumers complete payment coverage throughout Europe, from their online bank accounts, has been our ambition since the start. Trustly’s vision is to make the bank account simple, safe and relevant to use in consumers’ daily digital life, across all devices. With a proven product and technology, we look forward to serving these merchants and consumers. We are in pole position to become a major force in European e-commerce.”

Founded in 2008, Trustly Group AB is a European FinTech company providing speedy, simple and safe online payment solutions. It is recognized by FinTechCity London as one of the European companies destined to revolutionize the financial services sector. In 2014 Trustly was ranked amongst Sweden's fastest growing technology companies on the Deloitte Technology Fast 50 list. Trustly has 85 employees, operates in 29 countries and connects 96 banks across the continent. Trustly is a licensed Payment Institution under the supervision of the Swedish Financial Supervisory Authority.


Press contact

Daniel Holgersson,

Daniel Holgersson

Press contact

+44 (0) 20 7074 1840

Kristin Andersson, Communications Manager

Kristin Andersson

Communications Manager
Press contact


Anna Gustafsson, Associate Director at Kreab

Anna Gustafsson

Associate Director at Kreab
Press contact

+44(0)20 7074 1807